Join us for our on-campus open day.

This will include:

10:30-11:00 Registration and refreshments

11:00-11:15 Welcome and introduction

11:15-12:00 Sample MBA lecture “Marketing: myths and truth” with member of faculty Dr Eden Yin, University Senior Lecturer in Marketing
Marketing is common sense. But do most of the companies have good common sense about marketing? This lecture examines the fundamental meaning, importance and practice of marketing. In this process, it attempts to debunk a few commonly held misconceptions about marketing and its value. The key thesis is – marketing is narrowly understood by most organizations and this problem is one of the key reasons for ineffective marketing strategies and slow growth companies experience. More specifically, this session will cover the following questions: First, what is marketing? Second, why is marketing important? Third, how to pursue effective marketing strategies?

12:00-12:30 An overview of the Cambridge MBA by Margaret O’Neill, Head of MBA Admissions & Careers

12:30-13:00 Q&A with current MBA students and alumni

13:00-14:00 Networking lunch, application helpdesk with MBA Admissions

Meeting Cambridge MBA staff and alumni in person is a great way to discuss the features and value of a Cambridge MBA, and an educational experience at Cambridge more widely.

We host and participate in a range of different event types: individual ‘profile-review’ meetings, larger information sessions with staff or alumni, open days at the Business School and of course, participation in large MBA fairs. We also run regular online events. We encourage you to browse our meet us pages to find an event that suits you.

The Cambridge MBA is a highly regarded and ranked international programme, attracting the most promising professionals from around the world to apply. We hope to meet you at one of our events around the world.

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Address

Trumpington St
Cambridge
CambridgeshireCB2 1AG
United Kingdom

Date & time

Date: 6 April 2019
Start Time: 10:30
End Time: 14:00

Audience

Open to: All

Category:

 

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Event location


Trumpington St
Cambridge
CambridgeshireCB2 1AG
United Kingdom

Event timings

Date: 6 April 2019
Start Time: 10:30
End Time: 14:00