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BBC: Click

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, was on the 1,000th episode of the programme BBC Click. David spoke about his work in psychology and big data, and how…

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No more ‘average’ consumer

Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…

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composite of marketing images

How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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Magnet attracts a group of businessmen

How networks are turning to mathematicians to maximise ad dollar returns

Media planners be warned: the next great battle for eyeballs will be conducted via algorithm. When your customers are paying tens of thousands of pounds for a 30-second advertising slot, careful planning of where - and when - a spot…

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algorithms

Cambridge TV: Charitable giving

Dr Eric Levy, University Lecturer in Marketing at Cambridge Judge Business School, discusses charitable giving and why charities should rethink their advertising strategy in order to boost donations. A new study co-authored by Eric found that likelihood to donate to…

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Creative management

We are all born creative; however, Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge Business School, argues that in the work environment we are not all creative equals. In some, creativity flourishes while others learn to suppress their…

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Creative management

Maurice Levy, Publicis Groupe: From national to global

Maurice Levy, Chairman and CEO of Publicis Groupe, and Kevin Roberts, Chairman and CEO of Saatchi & Saatchi, are definitely "opposites" who attract. Together they have built up a successful global brand which dominates the world of advertising. It was,…

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Mr Maurice Levy

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