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branding

Bangkok Post: Chulalongkorn and Cambridge emphasise corporate brand values

Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge, recently discussed corporate brand values for success and sustainability at Chulalongkorn Business School in Thailand. A company’s brand is a kind of “nudge” for consumer purchasing behaviours, Professor Mak…

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Five insights on building a strong brand

Every company knows the value of a strong brand, but firms often think too narrowly by thinking of branding as only a marketing exercise. Dr Eden Yin Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School,…

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Piccadilly Circus

Global branding seminars

Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School. A delegation from the Master in Branding and Marketing programme at Chulalongkorn Business School…

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Times Square with global brands on billboards

Thusitha Abeyesekera promoted to the Global Brand Group at British American Tobacco

Thusitha Abeyesekera, a member of the Executive MBA 2017 cohort, expands his business and management skillset as his career advances. Thusitha Abeyesekera (EMBA 2017) Thusitha Abeyesekera, a member of the Executive MBA 2017 cohort, has been promoted to a senior…

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Thusitha Abeyesekera of the EMBA 2017 cohort.

CEO of maritime museum: cultural organisations need to adapt to stay relevant

Kevin Sumption, Director of the Australian National Maritime Museum, shares his thoughts about the cultural sector, main challenges and importance of life-long learning. Kevin Sumption PSM, Director of the Australian National Maritime Museum and an alumnus of Cambridge Judge's executive…

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'Action Stations' and the new Waterfront Pavilion, 2015

Fancy a fling on the rebound (with a human-like brand)?

People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to seek a short-term "fling" relationship with these brands if they blame others (rather than themselves) for the rejection,…

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Human-like brands are more appealing to certain consumsers.

See the unseen: why you have to be brave to be truly creative

James Pattinson of Reluctantly Brave explains why having a sense of purpose at work is not enough. "We've been called the cultural McKinsey," says James Pattinson, co-founder of Reluctantly Brave. "While it might be an over-simplification, it seems to make…

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Person in yellow rain mac and yellow umbrella skipping through a field in the rain.

Picture perfect?

When Kodak filed for bankruptcy protection in 2012, one man was not surprised. Dr Kamal Munir explains how he predicted the companies' problems in 2005 – and how his research has much to say to technology-driven businesses. In the 1970s, the…

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Brand building programme for Cambridge Judge Business School

An exciting two-day Executive Education programme at Cambridge Judge Business School (CJBS) tackles one of the most important topics in business today - building a brand. Headed by Dr Eden Yin, University Senior Lecturer in Marketing at CJBS, it's aimed…

Listen to the podcast

Brand building programme for Cambridge Judge Business School

An exciting two-day Executive Education programme at Cambridge Judge Business School (CJBS) tackles one of the most important topics in business today - building a brand. Headed by Dr Eden Yin, University Senior Lecturer in Marketing at CJBS, it's aimed…

Watch the video

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