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consumer behaviour

This is why I let my customers run my business

Think businesses provide and consumers consume? Think again. In today's world, your customers can be part of the whole journey. What do a Mongolian stir-fry restaurant, a discount broker and a lab specialising in home-test kits have in common? They're…

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Self service in a chocolate shop

Marketwatch: Is social media the new court of law for fashion copycats?

When Kylie Jenner announced the launch of her new clothing collection on Instagram some people thought the designs looked familiar. In fact, Tizita Balemlay, creative designer of New York-based brand Plugged NYC, alleges that the clothes are a direct copy…

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Creating a consumer Trybe of millions

Trybe began life as a start-up in the autumn of 2015, when founder and CEO, Daniel Michalczyk, immediately targeted what he describes as 'superquick' growth: "We wanted a company that is addicted to speed and accelerated execution." As a result…

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Spending money online

Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…

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Can’t resist your credit card? A Cambridge academic reckons he can nudge your bank account into better health

The power of "nudging" – subtle interventions informed by psychology to change people's behaviour – is becoming increasingly accepted in marketing circles. As consumers we are now used to being given gentle reminders to eat better, drink less and exercise…

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Reaching the unreachables

Want to find a whole new market for your product or brand? New research shows adding a little personality to what you offer could have one particular group eating out of your hands. Whether it's a solitary sandwich on the…

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Rory Sutherland, OgilvyOne: Prior science to economics

Rory Sutherland, Executive Creative Director and Vice-Chairman of OgilvyOne, says we need place an emphasis on studying what leads people to adopt new behaviours or continue existing ones.…

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Rory Sutherland

Kevin Roberts, Saatchi & Saatchi: Radically optimistic

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, says that the world has changed dramatically in the last 12 months. It is volatile, uncertain, complex and ambiguous. Consumers, he explains, have re-framed their lives post-crisis and will now make purchase…

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Mr Kevin Roberts

Rory Sutherland, OgilvyOne: Can human behaviour be quantified?

Rory Sutherland, Executive Creative Director & Vice-Chairman of OgilvyOne London, says we've got too hung up on trying to quantify human behaviour. We need to revert to our basic instincts to understand how consumers make their choices. What's wrong, he…

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Rory Sutherland

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