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Digital customer focus

Manufacturers in the retail sector could better assess customer needs through digital technology in production and supply chain processes, says article in Harvard Business Review co-authored by Dr Benn Lawson of Cambridge Judge Business School. Dr Benn Lawson Manufacturers that…

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Digital customer focus

A framework for drug development

'Science is not enough' for ensuring commercial success of new drugs, so a new journal article co-authored by Dr Nektarios (Aris) Oraiopoulos of Cambridge Judge outlines a framework to help pharma companies align better with end-customer priorities. In most industries,…

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Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…

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Laurent L. Philippe, Procter & Gamble: Women are key to P&G success in Africa

Women are at the heart of consumer giant Procter & Gamble's drive to build business and organisations for sustainable growth in emerging markets like sub-Saharan Africa. MBA students attending the opening Cambridge Leadership Seminar of the new academic year heard…

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Laurent L. Philippe

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