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While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

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Ominous antique TV sets.

Yahoo Finance: Facebook warned against ‘move fast and break things’ approach to Libra

One of Britain’s top regulators has warned Facebook against adopting a “move fast and break things” approach to its new cryptocurrency project Libra. “Historically, this may have been a sector that has lived by the mantra of ‘move fast and…

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‘Deep thought’ on Libra

Size and scale of Facebook's Libra cryptocurrency poses "questions for society and government", a top Financial Conduct Authority tells the annual conference of the Cambridge Centre for Alternative Finance. Christopher Woolard, Executive Director of the FCA delivering his keynote address.…

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Christopher Woolard, Executive Director of the FCA delivering his keynote address.

Live Mint: Opinion: How the internet could end up wrecking Indian democracy

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, is featured in the article. The research says that Facebook “knows” us better than our family and friends. The…

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New Scientist: I exposed how online profiling leaves us open to mass persuasion

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, talks about social media and how data like Facebook “likes” can be used for marketing purposes. A study co-authored by David found…

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BBC Radio Cambridgeshire: The Naked Scientists

Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely available data like Facebook ‘likes’ can help advertisers tailor adds to target social media users. David says the…

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How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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Magnet attracts a group of businessmen

The Guardian: One Facebook ‘like’ is all it takes to target adverts, academics find

Just one Facebook ‘like’ is enough for brands to start sending targeting advertisement to users. The study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, found that specific Facebook likes…

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Business Insider: What Facebook ‘likes’ say about you

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook “knows” us better than our family and friends. The study was based on data from 58,000 people using…

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The Atlantic: The dark side of that personality quiz you just took

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge Business Scholl, is featured in an article looking at personality tests and how personal data can be used in digital…

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