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Okapi sets course to become Africa’s first luxury brand

Think of luxury brands and the imagination instantly speeds off to Paris, Milan, London and New York. South Africa is not the first place that springs to mind and it's this very perception that a new company is seeking to…

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Putting Africa on the map for luxury fashion

Devin Sinclair, Chief Operating Officer of Okapi, tells us how he and Okapi's founder are trying to put Africa on the global stage for luxury fashion. Devin, who has an MBA from the University of Cambridge, also talks about how…

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Devin Sinclair

Does my bottom line look big in this?

He set up his own modelling agency at the tender age of 14. Now, as Dr Ben Barry prepares for a new career as an assistant professor at Toronto's Ryerson University, he reveals what tempted him to trade the catwalk…

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Does my bottom line look big in this?

New research by Dr Ben Barry reveals how fashion brands can better influence the purchase intentions of women by the type of models they use, but warns there are significant cultural differences to observe. Research into the way fashion brands…

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Dr Ben Barry

Fashion democracy

Former PhD student turns the fashion world around A former student from Cambridge Judge Business School, who has recently launched an Internet fashion business giving talented designers the opportunity to showcase their work, has cited that his PhD played a…

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Does my bottom line look big in this?

New research by Dr Ben Barry reveals how fashion brands can better influence the purchase intentions of women by the type of models they use, but warns there are significant cultural differences to observe Research into the way fashion brands…

Listen to the podcast

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