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frugal innovation

Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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Rural women making chapatti on Wood burning stove.

CamFM: Cambridge Zero Climate Talks

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, was recently on CamFM radio discussing activities of the Centre for India and Global Business, frugal innovation, business and climate change. Jaideep’s interview starts at…

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More with less

Coronavirus pandemic has boosted frugal innovation around the world in both developed and developing countries, says Professor Jaideep Prabhu, in a webinar for the What's Next? How to Survive and Thrive in a Post COVID-19 World series. Here's an opportunity…

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Picture of team fighting coronavirus.

Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation Review. The concept of "frugal innovation" can help governments and civil society organisations around the world respond better…

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Illustration of homemade face masks.

Food security

Nutrition and education beyond COVID-19 from Professor Jaideep Prabhu. Reducing food waste through innovation can play an important role in eliminating hunger and malnutrition as the world looks beyond the COVID-19 (coronavirus) crisis, Professor Jaideep Prabhu of Cambridge Judge Business School…

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Photo of colourful fruit and vegetables.

Harvard Business Review (France): Why companies should do better with less

In the French edition of the Harvard Business Review, Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, discusses frugal innovation and how French companies could adapt it: “Frugal innovation is a real breakthrough strategy, which aims to do…

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East Anglia in Business: ‘Frugal innovation’ isn’t just for developing countries

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses frugal innovation and how large and small companies can benefit from it. “Thanks to digital manufacturing (and frugal innovation more generally), many small companies are now able to survive…

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Pharma journey

From Greece to Scotland Yard to providing drugs for clinical trials: Cambridge MBA alumna Vanessa Dekou (MBA 2002) built a global pharma business from scratch. Vanessa Dekou Cambridge MBA alumnus Vanessa Dekou re-mortgaged her London house to set up her…

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Pile of blue, green and white pills.

British Airways Business Life Magazine: Top 100 business ideas

The book “Frugal Innovation”, co-authored by Jaideep Prabhu, Professor of Marketing, and Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, is included among 100 best business ideas. The book published in 2015 explains the principles, perspectives and techniques…

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The Hindu Business Line: India can tell the world to ‘Do Better With Less’

Western companies can learn a lot from India, say Professor Jaideep Prabhu and Navi Radjou, co-authors of Do Better With Less – Frugal Innovation for Sustainable Growth. The recently released book focuses on six principles of frugal innovation with case…

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