skip to navigation skip to content

frugal innovation

Harvard Business Review (France): Why companies should do better with less

In the French edition of the Harvard Business Review, Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, discusses frugal innovation and how French companies could adapt it: “Frugal innovation is a real breakthrough strategy, which aims to do…

Read more

East Anglia in Business: ‘Frugal innovation’ isn’t just for developing countries

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses frugal innovation and how large and small companies can benefit from it. “Thanks to digital manufacturing (and frugal innovation more generally), many small companies are now able to survive…

Read more

Pharma journey

From Greece to Scotland Yard to providing drugs for clinical trials: Cambridge MBA alumna Vanessa Dekou (MBA 2002) built a global pharma business from scratch. Vanessa Dekou Cambridge MBA alumnus Vanessa Dekou re-mortgaged her London house to set up her…

Read more

Pile of blue, green and white pills.

British Airways Business Life Magazine: Top 100 business ideas

The book “Frugal Innovation”, co-authored by Jaideep Prabhu, Professor of Marketing, and Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, is included among 100 best business ideas. The book published in 2015 explains the principles, perspectives and techniques…

Read more

The Hindu Business Line: India can tell the world to ‘Do Better With Less’

Western companies can learn a lot from India, say Professor Jaideep Prabhu and Navi Radjou, co-authors of Do Better With Less – Frugal Innovation for Sustainable Growth. The recently released book focuses on six principles of frugal innovation with case…

Read more

InnoFrugal UK – Mark II

The second edition of the InnoFrugal UK conference focused on advancing the circular economy and frugal innovation. Two Cambridge Judge academics, Professor Jaideep Prabhu and Dr Khaled Soufani, looks at strides made so far and what remains to be done.…

Read more

Circular dots

BBC Vietnam: A different approach to life in India

Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and…

Read more

BBC: India’s ingenious approach to life

Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…

Read more

Cambridge Global Food Security: Meet the researcher

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food…

Read more

BBC Radio 4: Today

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, talks about frugal innovation and the role of technology. He mentions how M-Pesa started in Kenya and changed the banking system by allowing…

Read more

Archives