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Chinese firms going global

Chinese firms are becoming more global as they debate whether to become public companies, says Professor David De Cremer of Cambridge Judge Business School. Companies that go public in the US can create plenty of attention, with the CEO ringing…

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The World Financial Review: On the joy of not being a listed company

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses the benefits of not being a listed company. David talked to Huawei’s founder Ren Zhengfei to find out how the company’s “conviction and determination on staying…

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All China Review: Making customer centricity work for your company

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, writes on how companies could benefit from concentrating on customer service. David provides five key dimensions on how to achieve success: “Proactive companies fostering their competitiveness must…

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The World Financial Review: What it takes for Chinese companies to succeed abroad

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses how Chinese telecom company Huawei has become truly international and successful. “Uplifted by the ambition of the government to make China great again (see the interesting…

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Management Today: How China’s tech titans could conquer Silicon Valley

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge, comments on Chinese telecoms company Huawei in an article about China’s technology prowess. De Cremer thinks that Huawei’s founder Ren Zhengfei “wanted to keep the company private precisely so…

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Motivating the workforce

Chinese telecoms company Huawei has successfully implemented steps to forge joint value into a competitive advantage, according to an article in European Business Review co-authored by David De Cremer, KPMG Professor in Management Studies at Cambridge Judge. "All too often…

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A fresh look at telecoms giant Huawei

A new book on the leadership and culture of Chinese telecoms company Huawei, co-authored by Professor David De Cremer of Cambridge Judge, will be published by SAGE Publishing. A new book that looks at the leadership and culture of Chinese telecoms…

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Learning from Huawei

Article co-authored by David De Cremer of Cambridge Judge outlines seven leadership lessons from Ren Zhengfei, founder of Chinese communications company Huawei. A relentless focus on customer service combined with a controlled sense of democracy are some of the leadership…

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Huawei headquarters, Shenzhen, China

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