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India

Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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Rural women making chapatti on Wood burning stove.

CamFM: Cambridge Zero Climate Talks

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, was recently on CamFM radio discussing activities of the Centre for India and Global Business, frugal innovation, business and climate change. Jaideep’s interview starts at…

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Subtle derision

Book by Executive Education (2013) alumnus Raghav Chandra looks at the 'abstract' pain facing Indian women. Raghav Chandra, an alumnus of Executive Education (2013) at Cambridge Judge Business School, has published a novel, Kali's Daughter, that looks at discrimination toward women in India…

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Financial Times: Why India’s global ambitions require more pursuit of WEF principles

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major player in the global economy. He says investment in infrastructure “to the tune of several trillion dollars over…

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Eastern Eye: Brexit, India’s domestic woes will weigh down bilateral trade

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the slowdown in the Indian economy. “Whenever there is a slowdown, firms look to cut costs and are cautious about new investments and so on. This would result…

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BBC Vietnam: A different approach to life in India

Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and…

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BBC: India’s ingenious approach to life

Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…

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Cambridge Global Food Security: Meet the researcher

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food…

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Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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Professor Jaideep Prabhu, Cambridge Judge Business School, Photographed by Anna Huix

Blowhorn – moving goods in India made easy

Owing to horrible congestion and narrow roads, big trucks are banned from many major cities in India. So Cambridge Judge Business School alumnus Mithun Srivatsa (Cambridge MBA 2011) saw a promising market opening. "Businesses and people struggle to find an…

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Mumbai city skyline. India

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