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Jaideep Prabhu

Early-stage technology

Acceptance of market 'ambiguity' can lead to successful commercialisation of early-stage technology by identifying partners and broader potential uses, says a new study co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School. We hear often that business dislikes uncertainty,…

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The Economist: Companies can appeal to workers and consumers with liberal messages

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on how young people want to be proud about where they work, so they “don’t want to work for a company if it is seen as harmful to the…

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BBC Vietnam: A different approach to life in India

Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and…

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Cambridge Network: Cambridge Festival of Ideas: how do we secure our food supply in a changing world?

A Cambridge Festival of Ideas event on 16 October will focus on how technology solutions, such as smart-fridges, can improve people’s lives. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, will be on a panel…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Cambridge Independent: Should the state control what we eat?

Health and diet will be one of the topics discussed at the Cambridge Festival of Ideas this year. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, will be on a panel discussion on…

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BBC: India’s ingenious approach to life

Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…

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Canadian Inquirer: Small firms thrive as customers seek more unique clothing

Professor Jaideep Prabhu says the success of companies like Welsh clothing firm Hiut comes from promoting their small size and individuality: “It’s a different kind of manufacturing. These are very cool little boutiques.” He says there’s a shift away from…

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Politics Home: Purpose vs Profit: Are they compatible in 21st century business?

A report co-authored at Cambridge Judge Business School explores why businesses are now more focused on purpose rather than pure profit. The report co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, and Charles Ebert, PhD candidate…

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Marketing award

Paper on innovative new ventures co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins Best Paper on Entrepreneurship award from the American Marketing Association. A research paper on innovation in entrepreneurship co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of…

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Marketing award

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