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Jaideep Prabhu

Case study on off-grid solar lighting wins marketing award

Neil Davey, alumnus of CJBS, wins a marketing award through the case study he co-authored with Professor Jaideep Prabhu on Azuri. Azuri Technologies' solar-powered TV system Writing and publishing teaching case studies is one of the main ways in which…

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Azuri solar panels being installed.

Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation Review. The concept of "frugal innovation" can help governments and civil society organisations around the world respond better…

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Illustration of homemade face masks.

Food security

Nutrition and education beyond COVID-19 from Professor Jaideep Prabhu. Reducing food waste through innovation can play an important role in eliminating hunger and malnutrition as the world looks beyond the COVID-19 (coronavirus) crisis, Professor Jaideep Prabhu of Cambridge Judge Business School…

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Photo of colourful fruit and vegetables.

Post-Brexit Britain (The Cambridge Judge Business Debate podcast series)

What are some of the issues facing Britain post-Brexit? L-R: Jaideep Prabhu, John Gourd, Mia Gray, Michael Kitson. In this episode, joining podcast host Michael Kitson, University Senior Lecturer in International Macroeconomics at Cambridge Judge Business School, are are John…

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A British gentleman take a star from the EU flag.

India Today: Five books every student needs to read in lockdown to boost their career success

A book co-authored by Cambridge Judge Business School academics is on the list every student should read during the pandemic according to India Today. “Jugaad Innovation” co-authored by Professor Jaideep Prabhu, Navi Radjou and Simone Ahuja looks at a frugal…

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Cycles of poverty

How will income inequality deepen problems during the COVID-19 (coronavirus) crisis? While some are relying on friends and neighbours to help them get groceries during the COVID-19 crisis, the poor may need to put themselves at risk of COVID-19 by…

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Illustration of city with a wealth divide.

Phys.org: Poor people experience greater financial hardship in areas where income inequality is greatest

A study co-authored by Jaideep Prabhu, Professor of Marketing at University of Cambridge Judge Business School, explores how income inequality will deepen problems during the COVID-19 crisis. The study shows that “hardship increases for low-income individuals by reducing their ability…

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Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of Marketing. A paper co-authored by Professor of Marketing Jaideep Prabhu of Cambridge Judge Business School on identification of…

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Jaideep Prabhu

Financial Times: Why India’s global ambitions require more pursuit of WEF principles

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major player in the global economy. He says investment in infrastructure “to the tune of several trillion dollars over…

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Eastern Eye: Brexit, India’s domestic woes will weigh down bilateral trade

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the slowdown in the Indian economy. “Whenever there is a slowdown, firms look to cut costs and are cautious about new investments and so on. This would result…

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