skip to navigation skip to content

Jaideep Prabhu

Skills (The Cambridge Judge Business Debate podcast series)

What skills are required for the 21st Century, and what is the role for technology and governments? L-R: Mark Andrews, Michael Kitson, Bruno Cotta, Jaideep Prabhu In this episode, joining podcast host Michael Kitson, University Senior Lecturer in International Macroeconomics…

Read more

Lifelike human dolls with different outfits and accessories, professional occupations and leisure activities.

British Airways Business Life Magazine: Top 100 business ideas

The book “Frugal Innovation”, co-authored by Jaideep Prabhu, Professor of Marketing, and Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, is included among 100 best business ideas. The book published in 2015 explains the principles, perspectives and techniques…

Read more

Network Capital Leadership: Interview with Cambridge Professor

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, about his research in areas like marketing, innovation and international business and the role of mentors in his…

Read more

Handy inclusion

Newly published Handbook of Inclusive Innovation is co-edited by Professor Paul Tracey of Cambridge Judge and includes several contributions from the School. Professor Paul Tracey A newly published book on inclusive innovation, co-edited by Paul Tracey, Professor of Innovation &…

Read more

Handbook of Inclusive Innovation

Worship-worthy study

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins a Worshipful Company of Marketors Award. Siling Tan (MBA 2017) Siling Tan, a Cambridge MBA graduate from Cambridge…

Read more

Suspension bridge at night in Mumbai.

The Hindu Business Line: India can tell the world to ‘Do Better With Less’

Western companies can learn a lot from India, say Professor Jaideep Prabhu and Navi Radjou, co-authors of Do Better With Less – Frugal Innovation for Sustainable Growth. The recently released book focuses on six principles of frugal innovation with case…

Read more

InnoFrugal UK – Mark II

The second edition of the InnoFrugal UK conference focused on advancing the circular economy and frugal innovation. Two Cambridge Judge academics, Professor Jaideep Prabhu and Dr Khaled Soufani, looks at strides made so far and what remains to be done.…

Read more

Circular dots

Early-stage technology

Acceptance of market 'ambiguity' can lead to successful commercialisation of early-stage technology by identifying partners and broader potential uses, says a new study co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School. We hear often that business dislikes uncertainty,…

Read more

Global network technology - 3d rendered abstract image. Technology concept.

The Economist: Companies can appeal to workers and consumers with liberal messages

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on how young people want to be proud about where they work, so they “don’t want to work for a company if it is seen as harmful to the…

Read more

BBC Vietnam: A different approach to life in India

Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and…

Read more

Archives