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Jaideep Prabhu

Financial Times: Why India’s global ambitions require more pursuit of WEF principles

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major player in the global economy. He says investment in infrastructure “to the tune of several trillion dollars over…

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Eastern Eye: Brexit, India’s domestic woes will weigh down bilateral trade

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the slowdown in the Indian economy. “Whenever there is a slowdown, firms look to cut costs and are cautious about new investments and so on. This would result…

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East Anglia in Business: ‘Frugal innovation’ isn’t just for developing countries

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses frugal innovation and how large and small companies can benefit from it. “Thanks to digital manufacturing (and frugal innovation more generally), many small companies are now able to survive…

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Pharma journey

From Greece to Scotland Yard to providing drugs for clinical trials: Cambridge MBA alumna Vanessa Dekou (MBA 2002) built a global pharma business from scratch. Vanessa Dekou Cambridge MBA alumnus Vanessa Dekou re-mortgaged her London house to set up her…

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Pile of blue, green and white pills.

FE News: Shaping the future of education

SHAPE Education recently organised a conference in collaboration with Cambridge Judge Business School to debate what changes in society are going to have the biggest impact on education. Jaideep Prabhu, Professor of Marketing at Cambridge Judge, commented: “By encouraging discussion…

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Skills (The Cambridge Judge Business Debate podcast series)

What skills are required for the 21st Century, and what is the role for technology and governments? L-R: Mark Andrews, Michael Kitson, Bruno Cotta, Jaideep Prabhu In this episode, joining podcast host Michael Kitson, University Senior Lecturer in International Macroeconomics…

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Lifelike human dolls with different outfits and accessories, professional occupations and leisure activities.

British Airways Business Life Magazine: Top 100 business ideas

The book “Frugal Innovation”, co-authored by Jaideep Prabhu, Professor of Marketing, and Navi Radjou, Fellow in Marketing at Cambridge Judge Business School, is included among 100 best business ideas. The book published in 2015 explains the principles, perspectives and techniques…

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Network Capital Leadership: Interview with Cambridge Professor

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, about his research in areas like marketing, innovation and international business and the role of mentors in his…

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Handy inclusion

Newly published Handbook of Inclusive Innovation is co-edited by Professor Paul Tracey of Cambridge Judge and includes several contributions from the School. Professor Paul Tracey A newly published book on inclusive innovation, co-edited by Paul Tracey, Professor of Innovation &…

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Handbook of Inclusive Innovation

Worship-worthy study

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins a Worshipful Company of Marketors Award. Siling Tan (MBA 2017) Siling Tan, a Cambridge MBA graduate from Cambridge…

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Suspension bridge at night in Mumbai.