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Jaideep Prabhu

Cambridge Network: Cambridge Festival of Ideas: how do we secure our food supply in a changing world?

A Cambridge Festival of Ideas event on 16 October will focus on how technology solutions, such as smart-fridges, can improve people’s lives. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, will be on a panel…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Intelligent Digital Signage , Augmented reality marketing and face recognition detect vip member concept. Interactive artificial intelligence digital advertisement in co working space.

Cambridge Independent: Should the state control what we eat?

Health and diet will be one of the topics discussed at the Cambridge Festival of Ideas this year. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, will be on a panel discussion on…

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BBC: India’s ingenious approach to life

Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…

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Canadian Inquirer: Small firms thrive as customers seek more unique clothing

Professor Jaideep Prabhu says the success of companies like Welsh clothing firm Hiut comes from promoting their small size and individuality: “It’s a different kind of manufacturing. These are very cool little boutiques.” He says there’s a shift away from…

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Politics Home: Purpose vs Profit: Are they compatible in 21st century business?

A report co-authored at Cambridge Judge Business School explores why businesses are now more focused on purpose rather than pure profit. The report co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, and Charles Ebert, PhD candidate…

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Marketing award

Paper on innovative new ventures co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins Best Paper on Entrepreneurship award from the American Marketing Association. A research paper on innovation in entrepreneurship co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of…

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Marketing award

Cambridge Global Food Security: Meet the researcher

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks about his research on frugal innovation and how this is relevant to other sectors such as global food…

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BBC Radio 4: Today

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, talks about frugal innovation and the role of technology. He mentions how M-Pesa started in Kenya and changed the banking system by allowing…

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Wired: 15 top thinkers on innovations that will most change our lives by 2050

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on the implications of driverless vehicles: "It is expected that by 2030 all vehicles will be fully connected and autonomous: that is,…

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