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Jaideep Prabhu

Worship-worthy study

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins a Worshipful Company of Marketors Award. Siling Tan (MBA 2017) Siling Tan, a Cambridge MBA graduate from Cambridge…

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Suspension bridge at night in Mumbai.

The Hindu Business Line: India can tell the world to ‘Do Better With Less’

Western companies can learn a lot from India, say Professor Jaideep Prabhu and Navi Radjou, co-authors of Do Better With Less – Frugal Innovation for Sustainable Growth. The recently released book focuses on six principles of frugal innovation with case…

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InnoFrugal UK – Mark II

The second edition of the InnoFrugal UK conference focused on advancing the circular economy and frugal innovation. Two Cambridge Judge academics, Professor Jaideep Prabhu and Dr Khaled Soufani, looks at strides made so far and what remains to be done.…

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Circular dots

Early-stage technology

Acceptance of market 'ambiguity' can lead to successful commercialisation of early-stage technology by identifying partners and broader potential uses, says a new study co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School. We hear often that business dislikes uncertainty,…

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Global network technology - 3d rendered abstract image. Technology concept.

The Economist: Companies can appeal to workers and consumers with liberal messages

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on how young people want to be proud about where they work, so they “don’t want to work for a company if it is seen as harmful to the…

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BBC Vietnam: A different approach to life in India

Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and…

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Cambridge Network: Cambridge Festival of Ideas: how do we secure our food supply in a changing world?

A Cambridge Festival of Ideas event on 16 October will focus on how technology solutions, such as smart-fridges, can improve people’s lives. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, will be on a panel…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Intelligent Digital Signage , Augmented reality marketing and face recognition detect vip member concept. Interactive artificial intelligence digital advertisement in co working space.

Cambridge Independent: Should the state control what we eat?

Health and diet will be one of the topics discussed at the Cambridge Festival of Ideas this year. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, will be on a panel discussion on…

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BBC: India’s ingenious approach to life

Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge. “You’ve now got frugal startups doing things faster and cheaper than large companies. Just look at Raspberry Pi…

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