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Jochem Kroezen

Silicon Valley (The Cambridge Judge Business Debate podcast series)

Silicon Valley is a big success story, spawning the likes of Google and Apple. But what are the secrets of this success, and what challenges does Silicon Valley face to retain its leadership role? This episode of the Cambridge Judge…

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Cambridge Judge Business School International Business Study Trip 2018 Alumni reception @ Tres Restaurant, San Francisco, California

Cambridge TV: Business History

Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, talks about his latest research on business history. Company managers could better utilise their firms’ historical narratives as a key strategic resource for the present, says Jochem,…

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History as a strategic corporate resource

The past isn't past: company managers could better utilise their firms' historical narratives as a key strategic resource for the present, says new study published in the journal Business History, co-authored at Cambridge Judge Business School, University of Cambridge. Author…

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History book

Economia: How beer became cool again

David Adams looks at the beer industry in the UK and how it changed over the years. Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, comments about the revival of small beer companies. Read the…

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The renaissance in the Dutch brewing industry has lessons for any entrepreneur hoping to make it in a mature industry

What has the Dutch brewing industry done for us? Well, for a start, it produces some great beer. But for entrepreneurs, the industry's development in recent years may also have some big lessons on how a mature market can benefit…

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Cambridge Business Magazine: Old ways lead to new revival in Dutch brewing

Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, investigates the key elements in the revival of Dutch breweries in the 20th century. Read the full article [edition.pagesuite-professional.co.uk]…

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