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Jochem Kroezen

Business opportunities and challenges in Brazil (The Cambridge Judge Business Debate podcast series)

Taxes and bureaucracy pose problems, but the investor climate has improved. Micheal Kitson This month's Cambridge Judge Business Debate podcast was recorded in Brazil, as part of the international business trip of the Executive MBA (EMBA) class of 2018 of…

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Aerial view of Rio de Janeiro on a sunny day taken from a helicopter. In view are the landmarks Christ the Redeemer and Sugarloaf Mountain.

Small brewers show how craft principles could reshape the economy – but they’re under threat

By Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, with co-authors Dr Maikel Kuijpers, Assistant Professor of the Archaeology of Early Europe at Leiden University, and Dr Catalin Popa, Postdoctoral Researcher in Archaeology at Leiden…

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Portrait of tattooed, bearded hipster male manufacturer tasting beer in the microbrewery.

The Conversation: Small brewers show how craft principles could reshape the economy – but they’re under threat

An article co-authored by Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge, looks at the craft beer industry in the Netherlands and how even small craft breweries can impact a country’s economy. “Our economy currently relies heavily…

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Silicon Valley (The Cambridge Judge Business Debate podcast series)

Silicon Valley is a big success story, spawning the likes of Google and Apple. But what are the secrets of this success, and what challenges does Silicon Valley face to retain its leadership role? This episode of the Cambridge Judge…

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Cambridge Judge Business School International Business Study Trip 2018 Alumni reception @ Tres Restaurant, San Francisco, California

Cambridge TV: Business History

Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, talks about his latest research on business history. Company managers could better utilise their firms’ historical narratives as a key strategic resource for the present, says Jochem,…

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History as a strategic corporate resource

The past isn't past: company managers could better utilise their firms' historical narratives as a key strategic resource for the present, says new study published in the journal Business History, co-authored at Cambridge Judge Business School, University of Cambridge. Author…

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History book

Economia: How beer became cool again

David Adams looks at the beer industry in the UK and how it changed over the years. Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, comments about the revival of small beer companies. Read the…

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The renaissance in the Dutch brewing industry has lessons for any entrepreneur hoping to make it in a mature industry

What has the Dutch brewing industry done for us? Well, for a start, it produces some great beer. But for entrepreneurs, the industry's development in recent years may also have some big lessons on how a mature market can benefit…

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Cambridge Business Magazine: Old ways lead to new revival in Dutch brewing

Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, investigates the key elements in the revival of Dutch breweries in the 20th century. Read the full article [edition.pagesuite-professional.co.uk]…

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