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Jugaad Innovation

Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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Professor Jaideep Prabhu, Cambridge Judge Business School, Photographed by Anna Huix

Boot repair on a military base

A shoe repair shop on a Dutch military base is a good example of the circular economy and frugal innovation, which will be explored at the InnoFrugal UK conference at Cambridge Judge on 27 March 2018. When one traditionally thinks…

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Boot Military Army Work Boot Sea Beach Hiking Boot Sand Brown Clothing Coastline Dirty Discovery Footwear Horizontal Leather Messy No People Outdoors Pair Photography Portability Protective Workwear Rough Rustic Two Objects Walking Frame Yellow

BBC: The non-stop problem solver who loves to invent

"I like to make [people] a little more comfortable with themselves, or a little independent," says Uddhab Bharali who over 30 years has created more than 140 inventions. Mr Bharali uses locally available materials for his low-cost innovations, or in…

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Forbes: If Twitter offers you 280 characters just say no

An article on Twitter’s plan for a higher character limit says Twitter’s “original constraint” is akin to what frugal innovation stands for – doing more with limited resources. The article features the 2014 book Frugal Innovation: How to Do More…

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BBC World Service: The secrets of jugaad

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation and how it can solve problems. Jaideep says India is like a lab for frugal innovation as it has the whole ecosystem…

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Stanford Social Innovation Review: Solving big social problems by thinking small

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses jugaad innovation and how this model could help non-profit organisations solve significant problems. “As we attempt to solve important questions at scale,…

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Deccan Herald: There’s always a way

Nafeesah Ahmed writes about how jugaad is a way of life in India and how the concept is now adopted in Western countries. The article features Jugaad Innovation, co-authored by Jaideep Prabhu of Cambridge Judge, where jugaad is seen as…

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The Daily Star: Resilience S Asians’ survival instinct

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on how people in the South Asia region are coming up with creative solutions to do more with less and how companies in the region are…

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Indian Express: Smartphones and jugaad innovation: Inclusive growth in the palm of our hands

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses how frugal innovation is boosting business, especially the telecommunications sector, in India. Ringing Bells recently launched a 3G smartphone in Delhi costing less than…

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Managing the future

Two Cambridge Judge academics included in Thinkers50 Radar list of future management gurus. Thinkers50, a global ranking of management thinkers, has included two Cambridge Judge Business School academics on its “Radar” list of 30 management thinkers most likely to shape…

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