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jugaad

More with less

Coronavirus pandemic has boosted frugal innovation around the world in both developed and developing countries, says Professor Jaideep Prabhu, in a webinar for the What's Next? How to Survive and Thrive in a Post COVID-19 World series. Here's an opportunity…

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Picture of team fighting coronavirus.

Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation Review. The concept of "frugal innovation" can help governments and civil society organisations around the world respond better…

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Illustration of homemade face masks.

India Today: Five books every student needs to read in lockdown to boost their career success

A book co-authored by Cambridge Judge Business School academics is on the list every student should read during the pandemic according to India Today. “Jugaad Innovation” co-authored by Professor Jaideep Prabhu, Navi Radjou and Simone Ahuja looks at a frugal…

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Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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Professor Jaideep Prabhu, Cambridge Judge Business School, Photographed by Anna Huix

BBC: The non-stop problem solver who loves to invent

"I like to make [people] a little more comfortable with themselves, or a little independent," says Uddhab Bharali who over 30 years has created more than 140 inventions. Mr Bharali uses locally available materials for his low-cost innovations, or in…

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Forbes: If Twitter offers you 280 characters just say no

An article on Twitter’s plan for a higher character limit says Twitter’s “original constraint” is akin to what frugal innovation stands for – doing more with limited resources. The article features the 2014 book Frugal Innovation: How to Do More…

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BBC World Service: The secrets of jugaad

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation and how it can solve problems. Jaideep says India is like a lab for frugal innovation as it has the whole ecosystem…

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How ‘frugal innovation’ can fight off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just one per cent of the world's population now holds over 35 per cent of all private wealth, more than the bottom 95 per cent combined. Bad as…

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Market Pushkar Fair, Rajasthan, India

Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Funny colorful signpost to different countries around the world

The digital revolution in public services

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four billion people around the globe - more than half the world's population - live outside the formal economy…

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Djemma el Fna, one of the oldest square and market place in Marrakech, Morocco.

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