skip to navigation skip to content

M-Pesa

Cambridge Judge Business School teaching case study is among The Case Centre’s best sellers for sixth year in a row

A case study on mobile money transfer developed at Cambridge Judge Business School is among The Case Centre's top 15 best-selling cases for the sixth year in a row. The Case Centre is a membership organisation that advances the case-study…

Read more

M-Pesa mobile money transfer.

Finextra: Reimagining financial inclusion through mobile

Michael Barrett, Professor of Information Systems & Innovation Studies at Cambridge Judge, discusses the importance of mobile payments in the developing world. Michael says technology like that of M-Pesa, a mobile payment system in Kenya, helps to build economic development…

Read more

Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

Read more

Funny colorful signpost to different countries around the world

Shape new technology to a market’s culture

Professor Michael Barrett feels cultural differences may have hampered success of a Cambridge-designed mobile money transfer technology. Today 12 million Kenyans employ the system but neighbouring Tanzania, predicted as a natural follower, has been slow to react. A recognised authority…

Watch the video

Michael Barrett

Archives