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Cambridge Judge Business School teaching case study is among The Case Centre’s best sellers for sixth year in a row

A case study on mobile money transfer developed at Cambridge Judge Business School is among The Case Centre's top 15 best-selling cases for the sixth year in a row. The Case Centre is a membership organisation that advances the case-study…

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M-Pesa mobile money transfer.

Finextra: Reimagining financial inclusion through mobile

Michael Barrett, Professor of Information Systems & Innovation Studies at Cambridge Judge, discusses the importance of mobile payments in the developing world. Michael says technology like that of M-Pesa, a mobile payment system in Kenya, helps to build economic development…

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Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Funny colorful signpost to different countries around the world

Shape new technology to a market’s culture

Professor Michael Barrett feels cultural differences may have hampered success of a Cambridge-designed mobile money transfer technology. Today 12 million Kenyans employ the system but neighbouring Tanzania, predicted as a natural follower, has been slow to react. A recognised authority…

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Michael Barrett