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Worship-worthy study

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins a Worshipful Company of Marketors Award. Siling Tan (MBA 2017) Siling Tan, a Cambridge MBA graduate from Cambridge…

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Suspension bridge at night in Mumbai.

Only temporarily

A study on temporary marketing organisations co-authored by Dr Allègre Hadida of Cambridge Judge Business School is featured in Marketing News, published by the American Marketing Organisation. Dr Allègre Hadida A study on temporary marketing organisations co-authored by Dr Allègre…

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Only temporarily

Marketing News: Effectively use temporary marketing organisations

A study co-authored by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, looked on how companies can best harness temporary marketing organisations. The study identified three different forms of temporary organisations – stand-alone, hybrid and…

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Hot Pickle and other experiences – a start-up story

Lifting the lid on the 'Hot Pickle' success story and the two MBAs who started their journey over a decade ago when they met in Cambridge and first formed their business. Rupert Pick and Patrick Hammond formed their successful marketing…

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Vintage shopfront of Betty's hair and beauty salon.

No more ‘average’ consumer

Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…

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Early-stage technology

Acceptance of market 'ambiguity' can lead to successful commercialisation of early-stage technology by identifying partners and broader potential uses, says a new study co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School. We hear often that business dislikes uncertainty,…

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The Economist: Companies can appeal to workers and consumers with liberal messages

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on how young people want to be proud about where they work, so they “don’t want to work for a company if it is seen as harmful to the…

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Marketing on the fly

A new study co-authored by Dr Allègre Hadida of Cambridge Judge Business School identifies three different types of temporary marketing organisations and the challenges they pose. Dr Allègre Hadida Marketing activity is increasingly carried out within "temporary" organisations set up…

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Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. Dr Shasha Lu Visual images are a big part of…

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Machine Learning analytics identify person technology , Artificial intelligence concept. Cctv , security camera and biometric technology analytics behavior and face recognition people in smart city.

Identity matters

Ken Banks was appointed a Visiting Fellow in Marketing in 2018, and is currently Head of Social Impact at London-based digital identity firm Yoti. He discusses here the potential for digital identity systems in addressing problems in developing countries. By…

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Passport ID with electronic chip