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Marketing on the fly

A new study co-authored by Dr Allègre Hadida of Cambridge Judge Business School identifies three different types of temporary marketing organisations and the challenges they pose. Dr Allègre Hadida Marketing activity is increasingly carried out within "temporary" organisations set up…

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Silhouettes of successful business people working on meeting. Sketch with colourful water colour effects

Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. Dr Shasha Lu Visual images are a big part of…

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Machine Learning analytics identify person technology , Artificial intelligence concept. Cctv , security camera and biometric technology analytics behavior and face recognition people in smart city.

Identity matters

Ken Banks was appointed a Visiting Fellow in Marketing in 2018, and is currently Head of Social Impact at London-based digital identity firm Yoti. He discusses here the potential for digital identity systems in addressing problems in developing countries. By…

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Passport ID with electronic chip

Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Intelligent Digital Signage , Augmented reality marketing and face recognition detect vip member concept. Interactive artificial intelligence digital advertisement in co working space.

Marketing award

Paper on innovative new ventures co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins Best Paper on Entrepreneurship award from the American Marketing Association. A research paper on innovation in entrepreneurship co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of…

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Marketing award

Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Funny colorful signpost to different countries around the world

A social media guide for introverts

Think your introverted nature means you can't use social media? Think again, in the view of two Cambridge Judge marketing faculty. People who make the most noise on social media are often extroverts, but it's a modern myth to think…

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Portrait of smiling woman walking and looking at mobile phone

Cambridge Business Magazine: Having a ‘fling’ with human-like brands

People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to seek a short-term “fling” relationship with these brands if they blame others (rather than themselves) for the rejection,…

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Worshipful Company of Marketors Award for Cambridge Judge alumnus

Toby Norman, a former PhD student at Cambridge Judge Business School (2011-2015), has won the 2015 Worshipful Company of Marketors Award for outstanding performance in marketing at the postgraduate level. The award comes with a cash prize of £1,000. Toby’s…

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Fancy a fling on the rebound (with a human-like brand)?

People who suffer social rejection are more attracted to human-like brands like the colourful M&M characters – and are more likely to seek a short-term "fling" relationship with these brands if they blame others (rather than themselves) for the rejection,…

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Human-like brands are more appealing to certain consumsers.

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