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new product development (NPD)

An innovative startup story: from dog sitting to designing the bag that can do everything.

An innovative startup story and unusual product development journey can be heard in the latest episode of podcast 'Changing Careers', hosted by Cambridge MBA Executive Director Conrad Chua. New Zealander Jacquie Gilbert graduated from the Cambridge MBA in 2014 and…

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An innovative startup story: from dog sitting to designing the bag that can do everything.

Speaking up in Chinese companies

Chinese culture usually avoids conflict, but speaking up following the failure of new product development can help future projects and yield valuable workplace lessons, says new study co-authored by Professor David De Cremer of Cambridge Judge Business School. In China,…

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Silhouette shadows of business people talking in office

Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Funny colorful signpost to different countries around the world

Tearing up the innovation rulebook

Why a new approach to innovation could give Chinese companies the edge over their western rivals, says Cambridge Judge professor Peter Williamson. Think the challenge from China is all about low-cost manufacturing? Think again. A new approach to innovation, which…

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