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organisational identification

Fish out of water

New study co-authored by Professor Paul Tracey of Cambridge Judge Business School says new ventures obtain 'legitimacy' not through one-off activity but through a gradated process in which acceptance ebbs and flows along with shifting expectations. What makes a new…

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blue fish scales

The company you keep

'We're sponsoring what?' Corporate sponsorship affects how employees view their firm and self, and the results can be surprising, finds new study co-authored by Professor Jennifer Howard-Grenville at Cambridge Judge Business School. Big companies ranging from Coca-Cola to Toyota to…

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Emotional business lady sitting disappointed at her office laptop.