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personal data

While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

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Ominous antique TV sets.

Why Facebook knows you better than your mum

Who do you reckon knows you best? Your friends? Your children? Work colleagues? Turns out it's none of these. It's not even your mum. Because even she doesn't know all your little ways quite as well as… Facebook. It's true.…

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Data trail

Writing in the Huffington Post, Dr David Stillwell of Cambridge Judge examines how companies should use our data in more transparent ways. Many of us have had the unfortunate experience of being refused credit, being turned down for a mortgage…

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Personal data illustration