skip to navigation skip to content


No more ‘average’ consumer

Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…

Read more

composite of marketing images

Winning at stress

How to build your resilience in preparation for leadership. Dr Helena Kim Sometimes spurring us on, sometimes overwhelming us, stress is our most faithful companion throughout our careers. So how can we turn it to our advantage? Visiting executive coach…

Read more

Abstract image with a wooden puppet - dotted lines and question marks.

Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. Dr Shasha Lu Visual images are a big part of…

Read more

Machine Learning analytics identify person technology , Artificial intelligence concept. Cctv , security camera and biometric technology analytics behavior and face recognition people in smart city.

The Atlantic: The dark side of that personality quiz you just took

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge Business Scholl, is featured in an article looking at personality tests and how personal data can be used in digital…

Read more

There really is a link between your Facebook posts and your personality

by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, Cambridge Judge Business School Privacy campaigners this week applauded Facebook’s decision to block big UK insurance firm Admiral from using young people’s social media data to…

Read more

A liking of high-adrenaline activities like whitewater rafting can alert car insurance companies that you're a higher risk.

The effects of personality on social structure

Next time you are at a social gathering, instead of chatting just to friends and colleagues, why not strike up a conversation with a complete stranger? For the effects of making contacts outside your usual circle may, according to new…

Listen to the podcast