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psychometrics

While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

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Ominous antique TV sets.

No more ‘average’ consumer

Matching advertising images to personality traits can find the most suitable image for a particular customer and help win sales, finds a new study co-authored by Dr David Stillwell of Cambridge Judge Business School. Consumers pay far more attention to…

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composite of marketing images

Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ - finally providing scientific backing for the idea that people seek romantic partners and friends with similar personality traits. Classic Hollywood movies are full of 'opposites attract' romantic storylines -…

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Opposites don't attract

There really is a link between your Facebook posts and your personality

by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, Cambridge Judge Business School Privacy campaigners this week applauded Facebook’s decision to block big UK insurance firm Admiral from using young people’s social media data to…

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A liking of high-adrenaline activities like whitewater rafting can alert car insurance companies that you're a higher risk.

Facebook, happiness and the Psychometrics Centre at Cambridge Judge

Two recent studies co-authored by Dr David Stillwell, Deputy Director of the Psychometrics Centre at Cambridge Judge Business School, have generated global attention for their use of "Big Data" to unearth telling detail about people's personalities and everyday lives. In…

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