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Shasha Lu

Global branding seminars

Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School. A delegation from the Master in Branding and Marketing programme at Chulalongkorn Business School…

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Times Square with global brands on billboards

Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. Dr Shasha Lu Visual images are a big part of…

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Machine Learning analytics identify person technology , Artificial intelligence concept. Cctv , security camera and biometric technology analytics behavior and face recognition people in smart city.

Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about the technology tools you were using just a few years ago. What could your phone, laptop, and apps…

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Intelligent Digital Signage , Augmented reality marketing and face recognition detect vip member concept. Interactive artificial intelligence digital advertisement in co working space.

Phys.org: ‘Artificial empathy’ could help stores improve recommendations for customers

Visual data will change the way businesses talk to customers, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School. "It's about gaining better customer insights to solve business problems and improve business practice," she says. Read…

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Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School (CJBS), is spending so much of her time watching the way…

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