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strategy

Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

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Smiling man using tablet for work. In front of him on a table cup of coffee, in a cafe setting.

The Telegraph India: Huge shift

Lord Karan Bilimoria, Founder of Cobra Beer and Chairman of the Advisory Board at Cambridge Judge Business, says virtual technology has become commonplace in business during the coronavirus pandemic. Lord Bilimoria recently spoke at the Advanced Strategy class of the…

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Teaming up

Coronavirus brings partner ecosystems to the fore, writes Professor Peter Williamson of Cambridge Judge Business School. Professor Peter Williamson Commenting on the challenge of COVID-19 (coronavirus), Germany's President Frank-Walter Steinmeier summed up the new reality perfectly: "No single entity covers the medical, economic,…

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Smart working and video conference.

Freeze-Assess-Rebuild: how businesses can navigate the coronavirus “fog of war”

A three-part policy of Freeze-Assess-Rebuild can help businesses navigate the uncertain 'fog of war' posed by the COVID-19 (coronavirus) crisis, says Dr Thomas Roulet of Cambridge Judge Business School. Dr Thomas Roulet Societies are rightly proud of their resilience. Londoners…

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Icicles on tree branch.

Four ways firms can prepare for post-coronavirus recovery

Four key insights can help companies better navigate the expected COVID-19 (coronavirus) recession and be poised for growth when the economy improves, Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School, writes in a…

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Red umbrella protecting workers from coronavirus.

Systematic success

Companies can meet the challenge of disruptive innovation by adopting a new "ecosystem" strategy, says Professor Peter Williamson. Companies can meet the challenge of disruptive innovation by adopting a new “ecosystem” strategy that attracts a wide range of partners that…

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Crisis-driven innovation

The coronavirus pandemic will fuel the ‘next wave of innovation’, says an article in Entrepreneur magazine by Hamza Mudassir, Visiting Fellow in Strategy and alumnus (MBA 2012) of Cambridge Judge Business School. Hamza Mudassir The coronavirus pandemic will fuel a…

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Five tips for sealing the deal

Mark Goodson, Business Advisor at Cambridge Social Ventures, part of the Cambridge Centre for Social Innovation, believes that many entrepreneurs – social enterprises included – lack a basic strategy for sealing the deal. Prior to working in the social innovation…

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Mark Goodson, Business Advisor at Cambridge Social Ventures, part of the Cambridge Centre for Social Innovation, believes that many entrepreneurs – social enterprises included – lack a basic strategy for sealing the deal.

Harvard Business Review: Why ‘de-growth’ shouldn’t scare businesses

Three ‘degrowth’ strategies can help firms pursue new opportunities while benefitting the planet, says a new Harvard Business Review article co-authored by Dr Thomas Roulet, University Senior Lecturer in Organisation Theory & Information Systems at Cambridge Judge Business School. The…

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The Economic Times: How CEOs can seek advice: Avoid internal advisors, surround themselves with diverse ideas

CEOs of firms facing poor financial performance consult internal advisers who are less likely to offer fresh insight, says a comprehensive study co-authored by Professor Yasemin Kor of Cambridge Judge Business School. “When CEOs seek advice more from sources cognitively…

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