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temporary organisations

Only temporarily

A study on temporary marketing organisations co-authored by Dr Allègre Hadida of Cambridge Judge Business School is featured in Marketing News, published by the American Marketing Organisation. Dr Allègre Hadida A study on temporary marketing organisations co-authored by Dr Allègre…

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Only temporarily

Marketing on the fly

A new study co-authored by Dr Allègre Hadida of Cambridge Judge Business School identifies three different types of temporary marketing organisations and the challenges they pose. Dr Allègre Hadida Marketing activity is increasingly carried out within "temporary" organisations set up…

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Silhouettes of successful business people working on meeting. Sketch with colourful water colour effects

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