Maurice Levy, Chairman and CEO of Publicis Groupe, and Kevin Roberts, Chairman and CEO of Saatchi & Saatchi, are definitely “opposites” who attract. Together they have built up a successful global brand which dominates the world of advertising. It was, says Maurice, a “simple” vision to value our “people” and to trust in them. Now the Publicis Groupe is one of the world’s top four leading advertising and communications organisations. Maurice Levy speaks about his agency, his views on building a brand and multinational company in the age of globalisation and his opposite half and “twin mind” Kevin Roberts.