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Research Horizons

Jugaad innovation, the subject of research by Jaideep Prabhu of Cambridge Judge, is featured in a special India issue of Research Horizons magazine published by Cambridge University.

Research Horizons

Professor Jaideep Prabhu

Professor Jaideep Prabhu

Jugaad or “frugal” approaches to innovation, the topic of two books and other research by Professor Jaideep Prabhu of Cambridge Judge Business School, is the subject of a feature article in the latest edition of Research Horizons magazine published by the University of Cambridge.

Entitled “A touch of frugal genius,” the article details how a “gutsy” approach to low-cost innovation pioneered in India is now being adopted by multinational companies in order to do businesses better, faster and cheaper.

The article is part of a special issue of Research Horizons devoted to India.

“Jugaad innovation is one reason why, despite a scarcity of food, water and energy, and limited healthcare and education, India has one of the fastest growing economies in the world,” says Prabhu, Jawaharlal Nehru Professor of Indian Business at Cambridge Judge Business School.

“Jugaad is gutsy and different. It’s rather like comparing the freedom and improvisation of a jazz band with the set of rules and structures followed in a classical piece of music,” Prabhu says in the article.