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Allègre Hadida

Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

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Smiling man using tablet for work. In front of him on a table cup of coffee, in a cafe setting.

The Telegraph India: Huge shift

Lord Karan Bilimoria, Founder of Cobra Beer and Chairman of the Advisory Board at Cambridge Judge Business, says virtual technology has become commonplace in business during the coronavirus pandemic. Lord Bilimoria recently spoke at the Advanced Strategy class of the…

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Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of Marketing. A paper co-authored by Professor of Marketing Jaideep Prabhu of Cambridge Judge Business School on identification of…

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Jaideep Prabhu

Cambridge Independent: From Hollywood ‘logic’ to ‘highly institutionalised myths’ of the workplace

In the latest instalment in a series, here is the latest summary of Cambridge Judge Business School’s research. It includes: a study on Hollywood studios versus streaming co-authored by Dr Allègre Hadida; a new report on artificial intelligence in financial…

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Animated insights on performance in the cultural & creative industries

https://www.youtube.com/watch?v=v4nsmar4c9U Dr Allègre Hadida A few years ago, Dr Allègre Hadida, Senior Lecturer in Strategy at Cambridge Judge Business School, created with the help of a student an engaging animation that summarises existing knowledge about the different nuances of performance…

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Screen of animated characters from the video.

Business Weekly: Say goodbye to Hollywood and hello to Netflix?

A new study co-authored at Cambridge Judge Business School says the battle between Hollywood studios and streaming services such as Netflix is unlike any previous Big Screen v Small Screen confrontation. “The identity crisis facing Hollywood is not simply one…

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Studios vs. streaming: which ‘logic’ will prevail in Hollywood?

The battle between traditional Hollywood studios and streaming services like Netflix is a matter of "institutional logics" – commitment logic versus convenience logic – argues a new study co-authored by Dr Allègre Hadida of Cambridge Judge Business School. Dr Allègre…

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View of the Hollywood sign between palm trees.

Cinema Technology Magazine: The Mallen 20 conference

Patrick von Sychowski writes about the annual conference that focusses on the future of entertainment and brings researchers in the field of economics, management or entertainment. This year the conference took place at Babelsberg Studio in Potsdam, Germany. Dr Allègre…

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Only temporarily

A study on temporary marketing organisations co-authored by Dr Allègre Hadida of Cambridge Judge Business School is featured in Marketing News, published by the American Marketing Organisation. Dr Allègre Hadida A study on temporary marketing organisations co-authored by Dr Allègre…

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Only temporarily

Marketing News: Effectively use temporary marketing organisations

A study co-authored by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, looked on how companies can best harness temporary marketing organisations. The study identified three different forms of temporary organisations – stand-alone, hybrid and…

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