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David De Cremer

Publishing prize

A book about Chinese telecoms company Huawei co-authored by Professor David De Cremer of Cambridge Judge wins book award in Russia. A book about leadership at Chinese telecoms company Huawei co-authored by David De Cremer, KPMG Professor of Management Studies…

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4 Traders: Employees receive feedback better when it’s measured against their past performance rather than their peers

A study co-authored by David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says employees feel an evaluation is more fair if it’s is compared with their past performance rather than comparison with the performance of…

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The European Business Review: Why forgiveness should be part of compliance strategy

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discuses compliance strategies and why forgiveness plays an important part. “Rather than treating compliance as an exercise in running down a tick-box list, I advocate a view…

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Chinese firms going global

Chinese firms are becoming more global as they debate whether to become public companies, says Professor David De Cremer of Cambridge Judge Business School. Companies that go public in the US can create plenty of attention, with the CEO ringing…

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Psychology Today: People prefer to be evaluated relative to themselves

People feel an evaluation is more fair if it’s is compared with their past performance rather than comparison with the performance of others, says a study co-authored by David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business…

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The European Business Review: Why Mark Zuckerberg’s leadership failure was a predictable surprise

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, says it was predictable that a big tech company like Facebook became involved in a major privacy controversy. He says many entrepreneurs working in this area often…

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The World Financial Review: On the joy of not being a listed company

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses the benefits of not being a listed company. David talked to Huawei’s founder Ren Zhengfei to find out how the company’s “conviction and determination on staying…

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All China Review: Making customer centricity work for your company

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, writes on how companies could benefit from concentrating on customer service. David provides five key dimensions on how to achieve success: “Proactive companies fostering their competitiveness must…

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Chinese firms abroad

Chinese companies can take five steps to help achieve success in other countries, says article in The World Financial Review by Professor David De Cremer of Cambridge Judge. There are five steps that Chinese companies can take to help them…

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Chinese firms abroad

The World Financial Review: What it takes for Chinese companies to succeed abroad

David De Cremer, KPMG Professor of Management Studies at Cambridge Judge Business School, discusses how Chinese telecom company Huawei has become truly international and successful. “Uplifted by the ambition of the government to make China great again (see the interesting…

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