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The Psychometrics Centre

While you watch the TV, the TV watches you

Four key principles for companies to use data targeting in a positive way. By Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School and Academic Director of the Psychometrics Centre Dr…

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Ominous antique TV sets.

BBC: Click

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, was on the 1,000th episode of the programme BBC Click. David spoke about his work in psychology and big data, and how…

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Invesco and Cambridge Judge Business School announce a 10-year collaboration

Invesco to support Cambridge Judge Business School’s research activities in long-term asset management, alternative finance and data-analytics. Global asset management firm Invesco and Cambridge Judge Business School today announced a 10-year collaboration under which Invesco will support research activities in…

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Image of Mount Ama Dablam.

RSVP Live: Study finds foul mouthed people are more likely to be honest and trustworthy

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge. “Saying what you really think isn’t…

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New Scientist: I exposed how online profiling leaves us open to mass persuasion

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, talks about social media and how data like Facebook “likes” can be used for marketing purposes. A study co-authored by David found…

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Wired: This algorithm knows how you will vote based on the car you drive

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, comments on a study that draws demographic conclusions and voting likelihood based on cars spotted in Google Street View. David says the…

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MSN: This is what swearing says about you

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School. “If you’re trying to…

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BBC Radio Cambridgeshire: The Naked Scientists

Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely available data like Facebook ‘likes’ can help advertisers tailor adds to target social media users. David says the…

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How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from Cambridge Judge Business School, have published a new study which demonstrates that companies only need one Facebook 'Like'…

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Magnet attracts a group of businessmen

The Guardian: One Facebook ‘like’ is all it takes to target adverts, academics find

Just one Facebook ‘like’ is enough for brands to start sending targeting advertisement to users. The study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, found that specific Facebook likes…

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